FiveTenBurger is a gourmet burger truck based in Oakland, California, run by Roland Robles.  He travels all over the Bay Area and to numerous "Off The Grid" food truck events as well as catering private events.

Using only social media (Twitter & Facebook) to inform customers of his daily hours and locations, his truck always has a long line out front and usually sells out at every location.  I found Roland through Twitter, through a fairly random string of connections...

A few years ago I was living in Vancouver, B.C. and had been organizing photos on Flickr, submitting some to groups such as "San Francisco Locals" and other city-related groups.

A member in one of those groups, "Linecook," was a sous chef at NoPa, in San Francisco.  He commented on one of my photos, which led me to his Flickr profile and then to his blog and his Twitter feed.

I started to follow Richie ("linecook") and through his posts, found references to restaurants and gourmet food purveyors all over the Bay Area.  Through his connections, I found posts about Five Ten Burger and after reading rave reviews of Roland's food, had to taste some for myself.

Those reviews were all correct - it really is the best burger I've ever had.  When it was time to do this photography project, Roland was incredibly gracious to let me hide out in his truck for an afternoon and capture him at work, along with Anthony and Robert. I was even more appreciative of Roland's hospitality when I learned toward the end of the shoot that he hates to have his picture taken. So, thank you Roland and I look forward to more burgers in the future.
- Jennifer Loring